The Coaching Blog

Improve Your Practice Through Communication Strategies

Hey there, chiropractors. My name is Dr. Brian Rector – I have been in practice for over 25 years and have helped D.C.s grow their practices for the last 15 years with the services I offer through In8Coach. So often in the medical field, and more specifically chiropractic, doctors note the need to acquire new patients. While it is true we rely on patients to keep the lights on, the method for having consistent patients is misunderstood. In this blog I will share with you why there is no need for new patients.

The Need to Improve Communication

In chiropractic, we often face the challenge of having patients who do not truly understand why they need chiropractic and who question its credibility. The best way to approach patients who are unsure is to focus on improving your communication as a chiropractor. That’s where In8Coach comes in. We analyze how you speak with patients on a day-to-day basis and help coach you on how to best improve. We focus on building the doctor-patient relationship that will garner your patients’ trust.

Keeping Your Existing Patients

By keeping your existing patient base, you eliminate the need to constantly seek new ones. Improved communication with patients will yield trust. The trust you establish will create lifelong patients who are genuinely focused on improving their health through chiropractic. This all starts with how you communicate as a doctor. In8Coach provides strategies that will help you accomplish this. I have incorporated these same strategies into my own practice, and it has helped us become the leading chiropractic practice on the Monterey Peninsula.

Establish a Referral-Based Practice

Wouldn’t it be great to have patients who are a big part of your practice’s marketing efforts? Having lifelong patients means that they are going to be a huge resource for you when it comes to referrals. Effective and transparent communication will help create an environment that portrays you as trustworthy and credible.

Get in Touch with Us!

If you are looking to improve your communication skills and focus on the doctor-patient relationship, give us a call. At In8Coach, it is our mission to help you grow and in turn help people live healthier lives! Visit to learn more about our services or give us a call to schedule a free consultation today.


May 30, 2019

Brian P. Rector, D.C.
In8Coach and Consulting Group, LLC
2511 Garden Rd., Bldg. C, Suite 100
Monterey, CA 93940
T (831) 242-8905  F (831) 899-5958